Innisfree is a naturalism cosmetics brand developed by AmorePacific, the first cosmetics group in South Korea. The brand was launched based on a comprehensive research on urban women's preferences for future cosmetics in the late 1990s. The core characteristics desired by urban women were natural, healthy, simple, and fashionable. Innisfree has consistently adhered to these principles since the launch of its first product, continuously improving the brand through advanced technology, and pursuing the perfect fusion of nature and skin. All Innisfree products are derived from organic plants and contain herbal nano mineral water and essences. They solve various skin problems through the natural self-purification vitality, restoring the health and happiness of the body and mind, and making the skin more vibrant. Innisfree is committed to environmental protection and uses recyclable materials for packaging. The brand's philosophy embodies the harmony and beauty found in nature and the pursuit of a healthy and peaceful lifestyle. Innisfree aims to share the benefits of nature with its customers and provides a range of natural energy solutions to solve various skin concerns. The brand incorporates nano mineral water derived from organic herbal plants to revitalize the skin and natural plant ingredients cultivated through organic farming to convey the natural power from the earth. Innisfree also emphasizes the importance of scent, as it is the first sense to evolve and the last to age. The combination of natural plant essential oils and herbal aromas brings not only health to the skin but also a sense of tranquility and connection to nature. In order to offer customers an authentic natural experience, Innisfree has established herb farms and botanical language clubs, allowing customers to find harmony in nature and beauty. The brand also regularly sends a free brand magazine, "Garden of Innisfree," to members, which explores the true essence of a natural and herbal lifestyle. In addition, Innisfree offers various member activities such as green yoga, homemade herbal tea, and beauty classes, as well as collaborates with international environmental organizations for long-term environmental activities.
Innisfree悦诗风吟是由韩国第一化妆品集团AmorePacific 爱茉莉太平洋集团研制的自然主义化妆品，是高科技和自然的完美结合。这一品牌的推出是基于90年代末对于都市女性所作的全面调研，寻找到了都市女性心目中所向往的未来的化妆品的特性：自然、健康、朴素、时尚… 从推出第一支产品迄今，innisfree 悦诗风吟一直坚持这些理念，并运用先进科技，不断对品牌进行提升，追求自然与肌肤的完美融合。 Innisfree 悦诗风吟所有的产品都是从有机栽培的珍贵植物中萃取的草本纳米矿物水和精华，针对各种肌肤问题，以自我净化的自然生命力解决各种肌肤烦恼，还原身心的健康和愉悦的心情，让肌肤变得更加富有活力。
环保包装
由来于爱尔兰诗人叶芝名作“The lake isle of innisfree”－心灵小岛的品牌名称，自诞生以来一直致力于成为在自然中寻找和谐之美、追求健康安宁的生活方式的自然主义化妆品。萃取自有机栽培的植物的草本矿物成分和精华、衍生于水瓶形象的容器、象征自然生命力的绿色、体现自然纯粹之美的软木塞设计，都蕴涵着innisfree悦诗风吟邂逅纯净自然的品牌意境；为了体现环保概念，innisfree 悦诗风吟特别运用可回收的环保材料来作为包装，并将使用说明书印制在包装盒内里来节约纸张… … 特别从可用作花盆容器的产品包装，从附有花草种子的香草笔记本中，我们都能感受到innisfree悦诗风吟崇尚自然、爱护自然的品牌哲学！
品牌理念
Innisfree悦诗风吟希望与您一起分享自然的恩惠。肥沃的土地、清澈的溪水、新鲜的空气…给予我们无限的恩惠，都是我们应该保护和爱惜的自然。虽然看不见，但自然的能量分明存在着！innisfree悦诗风吟集合了所有可以解决肌肤烦恼的自然之能量。
The Water“水”－生命之源
innisfree悦诗风吟蕴涵了可以让肌肤从环境污染和过度疲劳中摆脱出来、解决肌肤烦恼的提炼于有机草本植物的纳米矿物水，赋予肌肤新的活力。
The Earth“大地”－能量的根源
“源于土，葬于土”的轮回使得我们承载了大地的能量。innisfree悦诗风吟蕴涵了同样承载了大地“气”的纯植物成分和有机法栽培的天然草本成分，给肌肤传达来自大地的自然力量。
The Scent“嗅觉”－ “五感”之首
作为“五感”中最早开始进化，也是最晚开始老化的知觉－嗅觉以其敏感的觉察力影响着我们的身心。由天然的植物精油和草本芳香的完美的结合的innisfree悦诗风吟，不仅给肌肤带来健康，还可以为疲劳的身心找到回归大自然般的安逸感觉。
会所服务
为了让顾客能够体验原生自然，悦诗风吟建立了香草农场和花草语汇会所，于自然、环境、美丽中找到了和谐的共鸣！同时，悦诗风吟还定期为会员寄上传递“自然”和“草本”中生活真谛的品牌杂志－花草语汇(Garden of Innisfree)，为会员免费开展绿色瑜伽，自制花草茶，美丽课堂等多种亲近自然，追求健康的会员活动，并长期和国际环保组织开展各种环保活动。
