Emilie (Mila) Altherr, born in 1903 in the city of St. Gallen in eastern Switzerland, married a doctor named Friedrich-Wilhelm Opitz in 1929. Mila suffered from skin problems and couldn't find a suitable product for her skin. Therefore, she made up her mind to create an innovative face cream with the help of a pharmacist. In 1938, Mila established M.Opiz&Co.AG in St. Gallen, Switzerland, and launched the Mila d'Opiz brand. In 1939, Mila d'Opiz's biomedical skincare product, Mila d'Opiz, was successfully launched with the slogan "Golden Point of Beauty," marking the beginning of the first generation of Mila Group and starting a 76-year journey of persistent beauty care. In just one year, the Mila Group expanded from cosmetics to the fields of chemistry and pharmaceutical technology and established the Mila Research Center with over 300 Swiss biomedical scientists, dermatologists, and beauty experts. In the same year, Mila products successfully entered other European markets. In 1974, the Mila Group launched ascara, a specialized skincare brand for sensitive and mature skin. The current manager of the Mila Group, Caroline Magerl-Studer, inherits the experience of the previous two generations and continuously develops innovations. Finally, in 2014, the world's first pure caviar skincare product for mature skin, the Caviar Peptide series, was introduced. In 2015, ascara officially entered the Chinese market, bringing 76 years of experience and achievements in skincare for sensitive and mature skin to more Asian women.
Emilie (Mila) Altherr 1903年出生于瑞士东部的一个名为“圣加仑”的城市, Emilie——这个从小被称为Mila的女孩,在1929年与名为Friedrich‐Wilhelm Opitz 的医生结婚。Mila本人深受皮肤困扰,苦于无法找到一款合适自己皮肤的产品,于是她暗下决心,要和药剂师一起,创造一款革新面霜。1938年,Mila与丈夫Friedrich‐Wilhelm Opitz 一起在瑞士圣加仑市成立了M.Opiz&Co.AG(米拉集团),并创立了Mila d’Opiz米拉蒂姿品牌。 1939年,米拉生物医学护肤经典产品Mila d’Opiz成功上市,以“美丽金点”为标语,开启了米拉集团第一代历程,也开始了迄今长达76年的恒久美丽精准呵护。 仅仅用了一年的时间,米拉集团就从最初的经营化妆品拓展到化学及医药技术领域,并聚集300多位瑞士生物医学家、皮肤医生、美容专家成立米拉研发中心。同年米拉产品顺利打进欧洲其他国家市场。1974年,米拉集团首度推出旗下专门针对脆弱肌和轻熟肌的理护品牌:ascara阿卡兰。而米拉集团现任管理者Caroline Magerl-Studer 卡洛琳传承上两代人的经验,不断研发创新,终于在2014年推出全球第一款专门宠护轻熟肌的臻纯鱼子产品:鱼子青肽系列。2015年,米拉旗下肌底理护品牌ascara阿卡兰正式登陆中国,将集团针对脆弱肌和轻熟肌理护的76年经验与成果带到更多亚洲女性身边。